Privacy Policy for Mineral Bloom

Mineral Bloom (referred to as "we", "our", or "us") is committed to protecting the privacy of our clients and website visitors. This Privacy Policy outlines how we collect, use, disclose, and protect your personal information when you interact with our online platform, engage with our services, or participate in our workshops. We specialise in bespoke floral arrangements, handcrafted gemstone jewellery, botanical and mineral-inspired home decor, and educational workshop experiences. We are located at 14 Regent's Wharf, All Saints Road, Floor 3, London, Greater London, N1 9LU, United Kingdom.

Information We Collect

We collect various types of information in connection with the services we provide, which may include personal data. This information helps us to deliver our artisanal products and services, facilitate workshop bookings, and enhance your experience with Mineral Bloom.

• Personal Identification Information: We collect information you voluntarily provide to us when you make a purchase, book a workshop, enquire about bespoke services, or sign up for our newsletter. This includes your name, email address, postal address, and telephone number. This is essential for fulfilling orders, managing bookings, and providing customer support.
• Payment Information: When you make a purchase or book a workshop, we collect necessary payment details. This information is processed securely by third-party payment processors, and we do not store sensitive payment card details on our servers.
• Order and Service Details: We collect details related to your purchases, bespoke design preferences, and workshop selections. This includes product specifications, special requests for floral arrangements or jewellery designs, and workshop attendance records. This helps us to tailor our offerings and ensure customer satisfaction.
• Communication Data: We may store correspondence when you contact us via email, phone, or through our website's contact forms. This helps us address your queries and improve our customer service.
• Technical Data and Usage Information: When you visit our online platform, we automatically collect certain information about your device and browsing activity. This includes your IP address, browser type, operating system, referral source, pages viewed, and the dates/times of your visits. This data helps us understand how our website is used and allows for continuous improvement.
• Cookies and Tracking Technologies: Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyse site traffic, and understand user behavior. You can manage your cookie preferences through your browser settings.

How We Use Your Information

The information we collect is used for the following purposes:

• To Provide and Manage Our Services: Fulfilling bespoke floral orders, designing and crafting gemstone jewellery, processing home decor purchases, and managing workshop bookings. This includes communication regarding your orders and bookings.
• To Communicate with You: Responding to your enquiries, providing customer support, sending order confirmations, workshop reminders, and updates about our services.
• For Marketing and Promotional Purposes: With your consent, we may send you newsletters, special offers, and information about new products, upcoming workshops, or events related to Mineral Bloom. You can opt-out at any time.
• To Improve Our Website and Services: Analysing website usage, identifying trends, and gathering demographic information to enhance our online platform, optimise user experience, and refine our product and service offerings.
• To Ensure Security and Prevent Fraud: Protecting our website, services, and customers from fraudulent activities and unauthorised access.
• To Comply with Legal Obligations: Meeting our legal and regulatory requirements, including accounting and tax obligations.

Legal Basis for Processing Personal Data (GDPR)

Under the General Data Protection Regulation (GDPR), we process your personal data based on the following legal grounds:

• Performance of a Contract: When processing data necessary to fulfil a contract with you, such as processing your order for bespoke floral arrangements or booking a workshop.
• Legitimate Interests: When processing is necessary for our legitimate interests, provided these interests do not override your fundamental rights and freedoms. This includes improving our services, preventing fraud, and conducting marketing, where appropriate.
• Consent: Where you have given clear consent for us to process your personal data for a specific purpose, such as signing up for our newsletter. You have the right to withdraw your consent at any time.
• Legal Obligation: When processing is necessary to comply with a legal or regulatory obligation.

Disclosure of Your Information

We do not sell, trade, or otherwise transfer your personal identification information to outside parties except as described below:

• Service Providers: We may share your information with trusted third-party service providers who assist us in operating our website, conducting our business, or providing services to you (e.g., payment processors, shipping companies, IT services, marketing platforms). These parties are obligated to keep your information confidential and use it only for the purposes for which we disclose it to them.
• Legal Requirements: We may disclose your information when required to do so by law, in response to a court order, or to cooperate with law enforcement or other governmental authorities.
• Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal information may be transferred as part of the transaction. We will notify you of any such change in ownership or control of your personal data.

Data Retention

We will retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

Your Data Protection Rights (GDPR)

Under GDPR, you have the following rights regarding your personal data:

• The Right to Access: You have the right to request copies of your personal data. We may charge you a small fee for this service.
• The Right to Rectification: You have the right to request that we correct any information you believe is inaccurate. You also have the right to request that we complete the information you believe is incomplete.
• The Right to Erasure: You have the right to request that we erase your personal data, under certain conditions.
• The Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
• The Right to Object to Processing: You have the right to object to our processing of your personal data, under certain conditions.
• The Right to Data Portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.

If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us. Our postal address for correspondence is 14 Regent's Wharf, All Saints Road, Floor 3, London, Greater London, N1 9LU, United Kingdom.

Security of Your Information

We implement a variety of security measures to maintain the safety of your personal information when you place an order or enter, submit, or access your personal information. These measures include using secure servers, firewalls, and encryption (SSL) technologies for data transmission. While we strive to use commercially acceptable means to protect your personal information, no method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, we cannot guarantee its absolute security.

Third-Party Links

Our website may contain links to third-party sites that are not operated by us. If you click on a third-party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contacting Us

If you have any questions about this Privacy Policy or our data practices, please contact us at: